I believe audience engagement and social media are an integral part of storytelling. By utilizing various tools, we can include our audience in every part of the conversation. Social media, analytics and social listening help close the gap between our audiences and information. I believe engagement goes beyond 280 characters and is integral to establishing a comprehensive brand.

Leveraging Personal Brands 

Behind the Ink: The Story of Emily Engstler and her Tattoos

For the 2021-22 season, we created an intentional strategy to bring fans deeper inside the Louisville Women's Basketball program. This was accomplished in many ways, including player profile pieces. Behind the Ink was an effort between our creative department & Emily Engstler to tell her story through her tattoos in a way that was meaningful and impactful to her personal brand. This piece became a launching point for ESPN and other platforms during the season, and also for the Indiana Fever upon drafting Emily in 2022.
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Adding to the Conversation

In coordinating with coach, we added an additional layer to postgame coverage by having her tweet her thoughts on her personal account postgame. This 1) increased recruiting touch points 2) added to our postgame coverage and 3) humanized and gave authenticity to our brand by letting the individuals within it shine
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Student-Athlete Education

A look inside a presentation created for a session with our softball student-athletes on the power of personal branding. This project required coordination with our Associate AD and coaching staff.
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National Exposure

At the University of San Diego, I leveraged resources and media relationships to maximize exposure while strategizing creative content to tell the story of our teams and flexing the strategy to fit within a team's mold.

Softball America - MJ Knighten Embraces Historic Opportunity At San Diego

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NCAA Interview with Myah Pace

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@NCAAWBB Postgame Reaction Video Share

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