I believe audience engagement and social media are an integral part of storytelling. By utilizing various tools, we can include our audience in every part of the conversation. Social media, analytics and social listening help close the gap between our audiences and information. I believe engagement goes beyond 140 characters and is integral to establishing a comprehensive brand.
Leveraging Personal Brands
At the University of San Diego, I leveraged resources and media relationships to maximize exposure while strategizing creative content to tell the story of our teams and flexing the strategy to fit within a team's mold.